Find Your Clients - Create Your own Social Network December 28, 2007
Social networking is all about bringing people together….Facebook, Myspace etc have all been valued recently with huge sums being bantered about in the multi-millions. Just like the purchase of YouTube what is the valuation of these companies based on. With You tube it was fairly obvious. 100 millions viewers everyday is a pretty large audience for an advertising company to own….and whatever you think, thats all Google really is….an advertising company. They protect their market share with a ruthless disregard for competition even slapping the hands that feed them…..the website owners, if they dare try to share in a mythical value,(Pagerank) that Google in its wisdom has bestowed on them. What is value anyway if it does not act as a medium of exchange…no real value at all. Its like getting stranded on a desert island. All of a sudden a man from Google rows buy and chucks a gold bar onto the beach…..Your rich. There is a snag though. Yea the obvious one…and a month or so later you starve to death. Ah…but you died a rich man….said the Googleman at your funeral when they finally found your body and buried you.
I digress. I was making a point about social networking and their value to businesses that are not multi-mi..billion dollar advertising companies. Well if you cant beat them…so the saying goes….then create your own…..market that is.
One site that is attempting something new in Business & Social networking is amlaspain.com, The Spanish Property MLS
They recently announced the launch of a community forum to attempt to bring local community services together with the future potential residents looking to buy property in Spain. Launch hot on the heels of a video site, a spanish language version and soon to be launched villa rental site, AMLA seem to be attempting to create a network of sites similar to a social network within the framework of a business driven entity…the Property MLS.
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